Clik here to view.
Why SEO is your Frenemy
As more and more ecommerce sites spring up across the web, the competition for luring online shoppers remains fierce. Maintaining relevancy across the major search engines improves your likelihood of...
View ArticleReturns Processing is a Vital Part of a Successful Omnichannel Strategy
Much has been written about omnichannel strategy from the perspective of driving engagement and conversions. However returns processing is one aspect of the shopping journey that is an extremely...
View ArticleUpselling Done Right Boosts Sales and Satisfaction
All else being equal, retailers that maximize the value of existing customers fare better than those who don’t. The chase to increase this value fuels a variety of strategies, from promotional pricing...
View ArticleUpselling Online Done Right Boosts Sales And Satisfaction
All else being equal, retailers that maximize the value of existing customers fare better than those who don’t. The chase to increase this value fuels a variety of strategies, from promotional pricing...
View ArticleKeeping Holiday Promotions Alive During the Summer
Black Friday is a phenomenon that has woven its way into the very fabric of popular culture, but the traditional industry notion that red ink on your balance sheet has to wait until the end of November...
View Article4 Best Practices for Building An Ecommerce Site with Responsive Design
With the rising popularity of responsive design (and its closely related sibling, adaptive design), the need for a separate website dedicated to mobile devices has begun to wane. In addition to...
View ArticleClik here to view.
Give Your Customers The Gift of Gift Cards
Giving cash as a gift is still largely taboo. Most people view it as tacky — but consumers are still often faced with the daunting problem of having no idea what to get a friend, family member, or work...
View ArticleHow to Win Over the Hearts, Minds, and Business from Millennial Shoppers
Generational gaps are nothing new. Baby boomers faced parents who didn’t understand the Beatles and then turned around to become frustrated by their slacker Gen X kids, who in turn had millennials who...
View ArticleWinning Customer Loyalty Through Omnichannel Loyalty Perks
Reward programs and loyalty clubs are certainly nothing new in the world of retail. Sperry & Hutchinson introduced its stamp program, mainly used by grocers and gas stations, in 1896. If you’re...
View ArticleAutomating Authenticity: Use Marketing Automation To Help Customers Convert
In 2012, Gartner rather famously predicted that CMOs would spend more on IT than CIOs by 2017. While it remains to be seen whether that will happen, 25% of IT budgets were spent on digital marketing in...
View ArticleMaking The Most Of Mobile: Device Integration For Consistency
Mobile commerce accounts for 30% of all U.S. ecommerce and is expected to grow at a rate almost triple that of the entire domestic ecommerce sector, according to published reports. It would be easy to...
View ArticleClik here to view.
The Commandments For Conversion Is Written On Tablets
It often seems that in discussions of omnichannel retail, the channels typically brought up are bricks and mortar, e-commerce, and mobile. Most people tend to lump tablets in with mobile or e-commerce...
View ArticleLeverage The New Holiday Promotion Cycle To Lure Omnichannel Shoppers
Retailers have been competing fiercely to lure holiday shoppers into their stores with doorbusters on Black Friday for decades, continuously refining offers and marketing in an evolution that has led...
View ArticleHow Walmart’s $3.3 Billion Push Into Ecommerce Affects You
Walmart has long been the brick and mortar giant in the United States known for being extremely difficult to compete with. The company’s recent online push just got a dose of serious “rocket fuel”...
View ArticleEngaging With Millennials To Cultivate Loyalty
Every retailer, it seems, wants to attract millennial shoppers. The numbers back up the notion that this is a good strategy: According to Accenture, the approximately 80 million millennials in the...
View Article4 Best Practices for Building An Ecommerce Site with Responsive Design
With the rising popularity of responsive design (and its closely related sibling, adaptive design), the need for a separate website dedicated to mobile devices has begun to wane. In addition to...
View ArticleClik here to view.
Give Your Customers The Gift of Gift Cards
Giving cash as a gift is still largely taboo. Most people view it as tacky — but consumers are still often faced with the daunting problem of having no idea what to get a friend, family member, or...
View ArticleHow to Win Over the Hearts, Minds, and Business from Millennial Shoppers
Generational gaps are nothing new. Baby boomers faced parents who didn’t understand the Beatles and then turned around to become frustrated by their slacker Gen X kids, who in turn had millennials who...
View ArticleWinning Customer Loyalty Through Omnichannel Loyalty Perks
Reward programs and loyalty clubs are certainly nothing new in the world of retail. Sperry & Hutchinson introduced its stamp program, mainly used by grocers and gas stations, in 1896. If you’re...
View ArticleAutomating Authenticity: Use Marketing Automation To Help Customers Convert
In 2012, Gartner rather famously predicted that CMOs would spend more on IT than CIOs by 2017. While it remains to be seen whether that will happen, 25% of IT budgets were spent on digital marketing...
View Article
